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What is Digital Marketing & How does it works

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In the last few years, digital marketing has exploded onto the marketing scene, and its impacts have been anything but small. Traditional marketing and old-school companies have struggled to keep up with the ever-changing world of online marketing while clients, leads and customers have become more expert in this new landscape. But businesses can’t afford to neglect changes in the way people look to buy, and that is why they have entered the modern way of marketing.    What is Digital Marketing? Digital marketing is the open platform to promote products or services with the help of technology and digital devices. In simple words, digital marketing is any form of advertising that occurs online with the assist of internet, , mobile,  laptop etc. In addition to digital signs and technology that may not be linked to the internet. It can vary from anything as complex as automated email marketing initiatives all the way down to the content choices on your website’s blog. Now, y...
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The Ultimate Blog About Digital Marketing

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  Do you ever wonder, how or why the sites that show up in Google’s result page end up on top or in the 2nd or 3rd page? Have you ever thought why a particular page is on top of the search results? Why do some social media accounts perform so well, while yours doesn’t seem to do so, despite providing similar content?  All your questions will be answered right here, in this complete blog about digital marketing. If you are curious about digital marketing courses, then this is the best digital marketing institute in Bangalore to learn about it. The what, when, how and why of digital marketing -  Definition -  Digital marketing is defined as the process of using digital technologies, metrics, tools and techniques to promote products or services and reach potential customers on online platforms. The term was first coined in 1990.  Similar terms - Online marketing, internet marketing, web marketing. History of digital marketing -   Digital marketing goes back t...
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Double your website traffic with this SEO guide (for beginners)

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  If you have just discovered SEO and want to know how to do SEO, then this blog is for you!  This guide covers all the proven methods and tricks to improve your website traffic. What is SEO and why is it important? SEO stands for search engines optimisation. It is an important part of digital marketing practices that helps you rank higher in SERPs using tools and techniques which are explained below. SEO is a practice used to drive quality and quantity organic traffic to your websites. Driving traffic is a real challenge that many marketers face. There are many techniques to overcome that challenge, if used efficiently.  It is not just keyword research.  SEO encompasses a multitude of techniques to achieve different goals. In this guide, we are going to cover SEO basics, on-page SEO techniques and how SEO works. However, if you want to specialise in the field and become a professional, then we recommend opting for this SEO training in Bangalore . They have options i...
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